The Memorial Arch, originally constructed in 1939, has undergone several reconstructions due to natural wear and damage, including from bushfires. The present structure features a large wooden archway with the inscription "Lest We Forget" and a plaque detailing the historical significance of the road and the sacrifices made by the servicemen.
Surrounded by scenic coastal beauty, the arch offers visitors not only a moment of reflection but also stunning views of the ocean and rugged cliffs. It serves as a popular photo spot and a starting point for those embarking on the Great Ocean Road journey, which is renowned for its breathtaking landscapes, including the Twelve Apostles, lush rainforests, and serene beaches.
Visiting the Memorial Arch at Eastern View is both an educational and inspirational experience, providing insight into Australia's history while celebrating the natural splendour of one of the country's most famous routes.