Hokkaido, Japan’s northernmost island, is a dream destination included in many Japan trip packages because of its natural beauty, fresh food, and peaceful cities. Hokkaido tourism is famous for snowy winters, flower-filled summers, and wide open landscapes. Top places to visit include Sapporo, Otaru Canal, Furano flower fields, Noboribetsu hot springs, and Shiretoko National Park, a UNESCO World Heritage Site. Visitors can enjoy activities like skiing in Niseko, soaking in outdoor onsens, hiking around volcanic lakes, and exploring charming seaside towns. Food lovers will enjoy Hokkaido’s fresh seafood, butter ramen, cheese, soft-serve ice cream, and Sapporo beer. Don’t miss local markets like Nijo Market and Hakodate Morning Market for crabs, scallops, and melons. The island is also known for its wildlife, lavender fields, and winter festivals like the Sapporo Snow Festival.
So come to Hokkaido and enjoy its calm nature, delicious food, friendly cities, and unforgettable experiences on your trip to Japan.
1. Type of destination: Nature, adventure, culture, food, winter sports
2. Prime season: June to September (best for flowers, hiking, and pleasant weather)
3. Snow season: December to March (ideal for skiing, snowboarding, and winter festivals)
4. Languages spoken: Japanese (primary), English (basic in tourist areas)
5. Exploration time: 7 to 10 days
6. Local modes of transport available:
Domestic flights (Sapporo ↔ other Hokkaido cities)
Summer in Hokkaido
Rainy Season in Hokkaido
(Hokkaido has a very mild monsoon compared to the rest of Japan)
Winter in Hokkaido
Here are the top places to visit in Hokkaido that offer nature, culture, and beautiful scenery:
Sapporo is Hokkaido’s lively capital known for its food, nightlife, and winter charm. Visit Odori Park, the Clock Tower, and Nijo Market, or explore café streets and shopping zones. In winter, the famous Snow Festival adds giant ice sculptures and magical illumination.
A peaceful volcanic lake surrounded by mountains, Lake Toya is perfect for relaxing hot springs, scenic boat rides, and lakeside walks. The nearby active volcano, Mount Usu, offers ropeway rides and crater viewpoints that showcase the island’s geological beauty in a very accessible way.
Known for their summer flower fields, rolling hills, and bright landscapes, Furano and Biei look like living paintings. Lavender farms, cycling paths, and gentle viewpoints like Blue Pond make this region ideal for photography lovers and travellers seeking calm, open countryside vibes.
A UNESCO World Heritage Site, Shiretoko is one of Japan’s most untouched natural areas. Expect waterfalls, drifting ice (in winter), wildlife like foxes and deer, and guided nature cruises. It’s great for people who enjoy raw landscapes, adventure walks, and peaceful coastal views.
A charming port town with historic canals, glass shops, and music box stores, Otaru canals feels warm and nostalgic. Stroll along the canal, enjoy fresh seafood, taste unique desserts, and explore old warehouses that now host cafés, museums, and cute boutique stores.
Here are some exciting activities to do in Hokkaido that showcase the island’s beauty and culture:
Try skiing or snowboarding at renowned resorts like Niseko, Rusutsu, or Kiroro. These spots offer powder snow, excellent slopes for all levels, and cosy lodges, making winter adventure one of the most fun experiences in the region.
Hokkaido has some of Japan’s best hot spring towns, like Noboribetsu and Jozankei. Enjoy mineral-rich baths, open-air pools, and peaceful mountain surroundings that offer the perfect break from travel fatigue.
Take a nature cruise in areas like Rausu or Otaru to spot whales, dolphins, sea birds, and drift ice in winter. These guided tours give you a closer look at Hokkaido’s marine life and dramatic coastlines.
Try famous local dishes like soup curry, miso ramen, fresh seafood bowls, and dairy-based desserts. Visit local markets, ice-cream stalls, and specialty cafés to enjoy flavours unique to the island.
Attend seasonal celebrations like the Sapporo Snow Festival, Yosakoi Dance Festival, or summer firework shows. These events offer colourful performances, art displays, street food, and a lively look at Hokkaido’s community traditions.
Here are the top key experiences that make Hokkaido truly unforgettable:
Sail through the frozen Sea of Okhotsk on an icebreaker cruise, watching massive drift ice move across the water. It’s a rare natural spectacle found in very few places and a must-have winter experience.
Walk through endless lavender fields, rainbow-coloured flower patches, and gentle rolling hills. The scenery feels almost unreal and offers the perfect backdrop for peaceful walks and photography.
Enjoy Hokkaido’s countryside by staying on a local farm where you can help with simple activities, taste fresh produce, and experience warm rural hospitality, an experience that adds depth to Hokkaido tourism.
Visit Ainu museums and cultural parks to learn about Japan’s indigenous community through craft demonstrations, performances, and traditional food. It’s one of the most meaningful cultural experiences among the famous attractions in Japan.
During rare winter nights, parts of Hokkaido offer sightings of faint auroras. Combine this with stargazing and icy lake scenery for a magical, atmospheric experience few travellers get to witness.
The most famous festival in Hokkaido is the Sapporo Snow Festival, held every February. It features massive ice and snow sculptures, light displays, food stalls, and fun winter activities. Millions of visitors attend each year, making it one of Japan’s biggest cultural events. It’s perfect for experiencing Hokkaido’s winter charm and festive atmosphere.
The best cities to explore for a complete Hokkaido tourism experience include Sapporo for its lively food scene, Otaru for charming canals, Hakodate for stunning night views, Furano for flower fields, and Asahikawa for wildlife attractions. Each city offers unique landscapes, culture, and activities, making them perfect for building a well-rounded Hokkaido itinerary.
The Shinkansen from Tokyo to Hakodate (Hokkaido’s southern entry point) typically takes around 4 hours. From there, an additional 3.5–4 hours by limited-express train will get you to Sapporo. It’s a smooth and comfortable journey, offering great views along the Tohoku coastline. Trains are frequent, reliable, and convenient for long-distance travel.
A minimum of 5–7 days is ideal for covering major highlights such as Sapporo, Otaru, Furano, and Hakodate. For a deeper experience, including national parks or remote landscapes, 10 days works best. Hokkaido tourism is diverse, so the perfect duration depends on whether you prefer cities, nature, food experiences, or seasonal attractions.

