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Shopping in Sweden feels less like hunting for souvenirs and more like discovering objects people genuinely live with. Travellers interested in the things to buy in Sweden will notice that shopping here reflects local values of functionality, sustainability, and clean design. From well-crafted homeware and wool clothing to chocolates, skincare, and outdoor gear, Swedish products are made to fit into daily life rather than serve as decorative souvenirs.
Some of the best things to buy in Sweden include Scandinavian home décor from brands like IKEA and Svenskt Tenn. Hand-blown glassware from Kosta Boda, traditional Dala horses, and premium outdoor gear from Fjällräven are also quite famous in Sweden. Food lovers often take home Swedish chocolates, liquorice, crispbread, and cloudberry preserves, while fashion and beauty shoppers look for wool knitwear, skincare products, and weather-ready accessories. These items are practical, well-made, and closely tied to Swedish climate, lifestyle, and traditions.
Many travellers explore these shopping highlights as part of Thrillophilia’s Sweden tour packages, which include time in major cities, cultural districts, and local markets. Our Europe tour packages allow visitors to combine sightseeing with meaningful shopping stops, making it easy to discover authentic Swedish products without rushing. From design-focused finds to edible treats and functional keepsakes, the things to buy in Sweden offer value that lasts well beyond the journey.
1. Swedish Design Homeware
Swedish design homeware is built around everyday usability, long life, and visual calm. Items such as ceramic dinner plates, stoneware mugs, wooden serving trays, wool throws, and linen cushion covers are designed to fit modern homes without looking trendy or dated. Materials like birchwood, oak, wool, and glazed clay are chosen for durability and texture.
Many travellers list Swedish design homeware among the things to buy in Sweden as these products are made to be used daily rather than stored away. The appeal lies in simple forms, soft colours, and practical proportions that work across cultures. Whether you choose tableware, lighting, or storage baskets, Swedish homeware reflects the country’s focus on functional beauty and sustainable living.
Approx Cost Range: INR 1,200 – 12,000 approximately
Where to Buy: IKEA, Svenskt Tenn (Stockholm), Design House Stockholm, Illums Bolighus, NK Department Store
2. Glassware from Småland
Glassware from Småland is one of the most respected craft purchases you can bring back from Sweden. The region is known for hand-blown crystal bowls, vases, candle holders, and drinking glasses made using traditional furnace techniques. Artisans shape molten glass by hand, creating subtle variations in colour and thickness that make each piece unique.
Collectors often consider Småland crystal among the best things to buy in Sweden because of its craftsmanship and heritage value. Many glassworks still operate with open studios where visitors can watch the glass-blowing process before purchasing finished pieces. These items work well as functional décor and statement pieces for dining or living spaces.
Approx Cost Range: INR 2,000 – 20,000 approximately
Where to Buy: Kosta Boda, Orrefors, Målerås Glasbruk, The Glass Factory (Boda), Stockholm airport duty-free
3. Dala Horse (Dalahäst)
The Dala Horse, also called Dalahäst, is one of the most culturally significant souvenirs in Sweden. Hand-carved from pinewood and painted with traditional kurbits patterns, each horse represents regional folk art from Dalecarlia. Authentic Dala Horses are painted by hand, with visible brush strokes that show the artisan’s technique.
Travellers searching for cool things to buy in Sweden can choose a Dala Horse as it carries clear cultural meaning. Sizes range from small desk figures to larger display pieces, making them easy to pack or gift. Buying one directly from a workshop ensures authenticity and supports traditional craft communities.
Approx Cost Range: INR 1,000 – 8,000 approximately
Where to Buy: Nusnäs workshops (Dalecarlia), Svensk Hemslöjd stores, Skansen Museum shop, Gamla Stan craft shops
4. Swedish Chocolate and Sweets
Swedish chocolate and sweets are deeply tied to everyday culture, especially the tradition of Saturday candy. Popular items include Marabou milk chocolate bars, liquorice candies, berry gummies, caramel chews, and chocolate-coated wafers. These treats are made with balanced sweetness rather than heavy sugar, which makes them enjoyable for a wide range of tastes.
Travellers often add Swedish chocolates to their shopping list when looking for things to buy in Sweden that are affordable, gift-friendly, and easy to carry. Seasonal flavours and limited-edition packaging add extra appeal. Supermarkets and convenience stores offer the widest variety, making sampling easy during the trip.
Approx Cost Range: INR 300 – 2,000 approximately
Where to Buy: Marabou, Cloetta, Lakritsfabriken, ICA, Coop, Pressbyrån, airport duty-free stores
5. Skincare and Beauty Products
Swedish skincare products focus on gentle formulations, natural ingredients, and climate-adapted protection. Common items include hand creams, facial moisturisers, lip balms, serums, and body oils made with oat extract, birch sap, cloudberry, and sea buckthorn. These products are popular Sweden things to buy because they suit sensitive skin and cold-weather conditions.
Brands avoid heavy fragrances and focus on hydration and barrier repair. Packaging is often minimalist and travel-friendly, making it easy to carry multiple items home. Pharmacies and department stores stock both premium and mid-range options.
Approx Cost Range: INR 800 – 6,000 approximately
Where to Buy: L:A Bruket, Estelle & Thild, Emma S., Apoteket pharmacies, Åhléns department stores
6. Swedish Knitwear and Wool Products
Swedish knitwear and wool products are designed for cold climates, long wear, and everyday comfort. Common items include wool sweaters, cardigans, scarves, socks, mittens, and thermal base layers made from merino or locally sourced wool. These garments are known for tight stitching, insulation, and breathable fabric that regulates body temperature.
Many travellers rank knitwear among the best things to buy Sweden offers because the products balance warmth with simple Nordic style. Patterns are usually subtle, colours remain neutral, and fits are practical for layering. Swedish wool items are especially valued for durability, making them useful long after the trip ends rather than seasonal souvenirs.
Approx Cost Range: INR 3,000 – 18,000 approximately
Where to Buy: Woolpower, Ivanhoe of Sweden, Fjällräven knit range, Gudrun Sjödén, NK Stockholm
7. Fjällräven Gear
Fjällräven gear is globally recognised for outdoor durability, clean design, and sustainable materials. Products include the Kånken backpack, trekking trousers, jackets, duffel bags, and travel accessories designed for Scandinavian weather. The fabrics are water-resistant, lightweight, and built for repeated use across different environments.
Fjällräven gear is among the cool things to buy in Sweden because it functions with a timeless look suitable for both cities and nature. Buying directly in Sweden often gives access to a wider colour range and better pricing. These items suit hikers, commuters, and long-distance travellers equally well.
Approx Cost Range: INR 4,000 – 25,000 approximately
Where to Buy: Fjällräven flagship stores, Naturkompaniet, Outnorth, Intersport Sweden, Stockholm airport stores
8. Traditional Swedish Food Items
Traditional Swedish food items make excellent edible souvenirs with strong cultural identity. Popular options include Västerbotten cheese, crispbread (knäckebröd), cloudberry jam, lingonberry preserves, mustard sauces, and pickled herring varieties. These items reflect regional flavours and long-standing preservation methods.
Many travellers choose these as things to buy in Sweden because they showcase local ingredients without requiring refrigeration for short travel durations. Vacuum packaging and sealed jars make transport easy. Food halls and supermarkets offer the most authentic selection, often with tasting counters for sampling before purchase.
Approx Cost Range: INR 500 – 5,000 approximately
Where to Buy: Östermalms Saluhall, Hötorgshallen, ICA Kvantum, Coop, Svensk Delikatess shops
9. Saab or Volvo Merchandise
Saab and Volvo merchandise appeals to automotive enthusiasts and collectors alike. Items include branded jackets, caps, scale models, travel mugs, keychains, manuals, and heritage posters inspired by classic car designs. These products reflect Sweden’s engineering history and focus on safety innovation.
If you are browsing things to buy in Sweden consider Volvo or Saab memorabilia as meaningful, non-generic souvenirs. Official merchandise ensures quality materials and accurate branding. Museum stores often carry limited-edition collectibles unavailable elsewhere, making them ideal stops for enthusiasts.
Approx Cost Range: INR 1,000 – 10,000 approximately
Where to Buy: Volvo Museum (Gothenburg), Saab Car Museum (Trollhättan), official brand stores, airport shops
10. Viking-Inspired Jewellery and Crafts
Viking-inspired jewellery and crafts are rooted in Norse mythology, archaeological symbols, and ancient metalwork traditions. Items include silver pendants, rune-engraved rings, Thor’s hammer necklaces, leather bracelets, and carved bone or wood artefacts. Many pieces are handcrafted using historical references from burial finds and museum collections.
Travellers interested in cultural heritage often list these as best things to buy in Sweden because they represent history rather than decorative trends. Authentic designs focus on symbolism, weight, and texture rather than mass production.
Approx Cost Range: INR 2,000 – 15,000 approximately
Where to Buy: Skansen Museum shops, Gamla Stan craft stores, Historiska Museet shop, local artisan studios
Frequently Asked Questions
Some of the best things to buy in Sweden include Swedish design homeware, glassware from Småland, Dala horses, Fjällräven gear, traditional food items like lingonberry jam, and Viking-inspired jewellery. These products reflect Sweden’s focus on design, sustainability, craftsmanship, and cultural heritage, making them meaningful souvenirs.
Cool things to buy in Sweden include Kånken backpacks by Fjällräven, Orrefors crystal glassware, handcrafted Dala horses, Scandinavian knitwear, and Nordic skincare brands. These items are either designed specifically for Swedish conditions or deeply connected to local traditions and lifestyle.
Shopping in Sweden can be expensive compared to many countries, but quality justifies the price. Mid-range souvenirs like chocolates, home décor, and food items are affordable, while premium products such as outdoor gear, glassware, and designer homeware cost more but last for years.
The best shopping areas include Gamla Stan and Södermalm in Stockholm, Östermalms Saluhall for food items, NK department store for premium brands, and local markets for crafts. Museums also have excellent gift shops with authentic products.
Yes, many Sweden tour packages include free time in cities like Stockholm and Gothenburg, allowing travellers to shop at well-known markets, museums, and brand stores. Guided itineraries also help visitors locate reliable places for authentic Swedish products.